Digital marketing is an essential part of today's business world. The amount of people that can be reached digitally is unmatched by other traditional marketing methods and every business must have a strong digital presence in order to thrive. Optimizing your brand and logo, website design, SEO, and social media campaigns are the foundations for success in any market. Are you a small business owner feeling stumped on how to do your digital marketing? Here are 7 tips to keep your digital marketing on the right track.
- Everything starts with the keyword research that you perform based on the main topics of your website. Remember, when performing keyword research you want to think like your target audience. Try to think of the keywords they would type in to Google to search for your business, not just what you would type. The keywords that you chose to focus on will make up your keyword list.
- Have your keywords list in mind when designing your website because you'll want to strategically place these keywords throughout your pages. Using your keywords correctly improves your website's SEO. Also, make sure to design your website with mobile optimization to accommodate all desktop computers and mobile devices like phones, ipads, and tablets. This gives users the best experience regardless of what device they searched on.
- From your general target audience, narrow it down to more specific customers for your promotions. You'll want to implement your keywords and SEO strategy in your advertising, along with your social media campaigns, to target the right customers.
- Create link and backlink building strategies. Link building is having links on your website leading to other websites containing relevant content to your website. Backlink building is done when you create content on your site that other sites are linking to. An example of this is a blog article on your website that other sites reference and link to. This improves your SEO greatly because the search crawlers can see that your content is very relevant to what your website claims it does.
- Develop a crisp clean logo to establish your brand identity. You want your logo to be memorable and make a lasting impression on your audience. This is the visual aspect of your brand identity. Another part of your brand identity is your brand voice. You want to be consistent with your tone and voice to present your business the way you wish, solidifying your brand identity.
- Use high-quality pictures and videos throughout your website to give your audience the visual stimulation they want. Show off your products and expertise to gain the trust from your future customers.
- SEO is always changing and is a long-term, never-ending investment. Invest the time or money to create, run, and monitor your campaigns. It takes time to gain domain authority and you may not see instant results, but with proper monitoring you can make adjustments to reach your goals.
